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The Labubu Effect: 5 Marketing Moves to Viral Success

In the whirlwind world of collectibles, few phenomena have captured hearts and wallets quite like the recent explosion of Labubu’s “The Monsters” bag charms. These whimsical, slightly mischievous creatures from Hong Kong-born designer Kasing Lung have seemingly appeared overnight, adorning bags, desks, and social media feeds globally. But this isn’t just a lucky strike; it’s…
